Calderdale Council - Smarter Working

Calderdale Council are currently changing the way that they deliver services to Calderdale residents. Over the coming years this is going to be a change for staff that will give them greater flexibility and improve services. To signal the start of the change Northlight were commissioned to develop a campaign called ‘Smarter Working’. The brief was for it to be eye catching, create awareness and provoke ideas amongst employees.

We produced several concepts and the final designs included a bright purple tick with simple white typography. As well as designing all the artwork we also produced and installed all the printed material including posters, banners, roll ups, leaflets, stickers, outdoor panels and self adhesive window graphics. We also had printed, barrier tape, tote bags and fabric sashes. These were all used in a one day guerrilla art campaign that was installed very early in the morning at six of the main Halifax Council buildings, creating an impact as workers arrived into work throughout the day. The campaign had a great effect on staff generating over a hundred ideas on how employees could work more efficiently and hundreds more hits on the intranet website. Many of those ideas are going to be developed into Smarter Working as it rolls out in the future.